Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. Campaigns that combine a mix of media are more likely to be effective in influencing people. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? The process for ensuring that a public information message was accurately conveyed is typically called: A. An important part of the PIOs relationship with the media is knowing what they want. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. The role of the PIO is the same regardless of the type or size of the event. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Coordinate information being distributed to ensure consistency with other agencies messages. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Tools to enhance the flow of public information are housed. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. (Unit 5). This feature can facilitate abuse of the system. (Unit 3), Recall preparation techniques that contribute to a successful media interview. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. Select this link to access a printable . What events nationally and globally are in the news? Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: This awareness-level training is suitable for new PIOs. What are priorities within your organization? Grab the attention of your readers so that they will continue reading. Public Information and Warning . This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. For example, you can post videos, use social networking sites, and/or create a blog. %PDF-1.6 % if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Demonstrate that you are in the knowB. Promote government programs and activities B. User: 4. They can be timelesslike encouraging children to be active. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. Communication with internal agency personnel is A. not a role undertaken by a PIO. Managing public information is another fundamental element of emergency management. Now that you have some tips for better writing, lets look at how to write a news release. Switchboard: (301) 447-1000 .. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. The widespread use of social media means you and your organization need to include social media in your communication strategy. The latest information on activities, events, and resources. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. Salary Statistics for Public Information Officers. Under the ICS, the PIO works for: A. 'Ss S>*2MbX^f Do not be afraid to put bad news first if that is the message. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. News releases should provide accurate, factual information that is attributed to its source. The Governor declared the emergency following a similar declaration by Liberty County. For example: Active voice is clear, direct, and concise. (Correct), The report was written by the officer. Lesson 3 introduced the importance of establishing relationships with the media. One that is completely out of reach is de-motivating. Each time this test is loaded, you will receive a unique set of questions and answers. *F ;/7Bw1p i~$^y' _r] They knew that they werent being led down another road, that they were hearing things unfiltered. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. It can be taken alone or before Basic Public Information Officer Training (G290). Generally, there is no review before modifications are accepted. D. seek media release approval from the Communication Unit Leader., 24. Contact commercial vendors to identify contacts and the process for news releases. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. Public information entails the processes and systems that enable effective communications with various target audiences. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. One of the advantages of the Incident Command System (ICS) is: A. Develop and pre-test materials C. Develop an action planD. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. Walter Monsour: So, the message was managed extremely well. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. The role of the pubic information officer. For highly technical information, it might be best to prepare a credible subject-matter expert to present. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Communicating factual information with the public is the most important job function of a PIO. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. 0 Speak to several members of the media at one time, especially during an incident. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Describe the target audiences for the PIO. Creates a positive impression of your organization. As a PIO, your target audiences include . How knowledgeable is the audience on this topic? In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. (Unit 4), Apply public information techniques to a 5% scenario. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. Do you follow through? 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. (What will motivate them?). It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. Social networking sites are online communities that connect people. . Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Did the message reach the targeted audience? Practice talking in 5-second to 8-second sound bites. In other words, express parallel ideas in parallel grammatical forms. Were people prepared for previous incidents? Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Manages resources including supplies, personnel, and equipment. Create clear and easily understood messages. Evaluation is crucial for judging the effectiveness of a public awareness campaign. Campaigns are usually multifaceted, combining events and various media to get the message out. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. 524 0 obj <>stream Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. Watching the background. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen).
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