A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. Race Car Sponsorship - The Presentation (Part 1 of 4) - YouTube You can customize the colors to match your company's brand. It is your job as rights holder to understand what these objectives are and how you can best serve them. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. This can include hospitality, stickers on a car, events etc. If you want to run in one of the very few racing series that do get sponsors and prize money? The organization aims to organize events such as auto motor racing, harness racing, slots . For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. 4. Download Its about being a christian role. Agree 16.59%. Offering hospitality and a TV audience isnt enough. Its so much easier to close a sale with someone youve already built a rapport with. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. Dont expect to be sponsored for long. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Free Racing Sponsorship Proposal Example - Flip eBook Pages 1-12 | AnyFlip Sponsorship - K1 RaceGear If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. You can use this to get an idea of a suitable industry or company. Figure out what you can offer to a potential sponsor. The easiest way to get motorsport sponsorship is to build a network. 1. Strongly Disagree 0.44%. If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. Explain the expenses you incur as a race car driver in the second section. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. The NHRA secured its new title sponsor, Camping World, after a series of interactions . Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. Write what the sponsor will get in return, working from the list you have prepared. endobj Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Where can I find sponsorship opportunities? In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. AB-InBev, the parent company reported 54.3 billion in profit during 2012. Is your audience someone who will actually buy their product? You do not need to include every cost. What makes you different from any other person? This will re-iterate facts about the event benefits, and features. Your approach should include details of how youll provide value to them. 02. You will use that information to get back to your sponsor with a winning proposal. Enhance their brand's image? I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. Paramount Primary. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. I could not find the sports car of my dreams anywhere. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. When it comes to drafting your proposal, you can use either a presentation or document format. In exchange anyone who donates gets their name on the car for the event. Keep that in mind when frustration sets in along the way. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). Use all forms of media to showcase who you are: text, photo, audio, and video. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. Racing is an expensive sport that requires investment and sponsorship. Specify the Event. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. AGR Racing Sponsorship Proposal 2021 by AGR_Racing - Issuu So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. A picture of you in your race suit. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. Making sure the right type of information is included though does matter. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. 01. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. You might be operating in a specific niche (see below for more details) or area. Make your direct pitch. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. 0000002058 00000 n Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. Racing Sponsors. Limit the history to no more than two typed pages. How invested will they be in the sponsorship's success. It's time to submit your sponsorship proposal. Sponsorship Application. A good marketing/sponsorship proposal includes: 1. Leg Daddy Racing Sponsorship Proposal 1. Increase sales? w$ 4iw*\xKLZwI[}K|=Q|>W`! You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. NHRA/National Dragster. Steps. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. Posted on January 12, 2023 by admin. Argument template relies upon theory and the author's experience teaching this talent. Drag racing is a sport that needs a lot of money to support it. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? 3. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. How will the person opposite you stand to gain from the sponsorship? Find a class thats easy on consumables and where cars are affordable. Race Car Sponsorship Agreement Template - Drinkrawrepublic.com How will your sponsor assess the sponsorship and whether it has been a success for them? Type an introductory letter, addressing it to the person in charge of the organization. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Modern-day motorsport sponsorship is all about standing out. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. How much work will be involved on your end in delivering on the sponsorship? Work from the outlines you prepared to include all of the important details. Download this 100 percentage editable presentation and get access to our highly . When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Do you have a special story? "What does my event have to offer to potential sponsors?". When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). We would like to pick up sponsors for our US Legends race car. It takes only a couple of minutes. How do I find companies to sponsor my race car? Think about the problem you will help solve and the goals youll help reach. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. hb```"gVa1G2S\Z&80~QRse Car Sponsorship - Wolfpack Racing - Sponsorship Opportunities Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. 0 Focus on the businesss goals rather than your life story. People regularly contact him asking for free parts in exchange for running a couple stickers. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. PDF Sponsorship Proposal For - Ricky McGough Racing We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. Strongly Agree 9.61%. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. We are a Military Team that runs in Michigan . It is really pointless trying to go over all the possible variations of a sponsorship negotiation. There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. $ 15K . This needs to be the starting point in your sponsorship strategy. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable BC racing Coilovers for 2010 Honda Odyssey. One of the biggest mistakes drivers make is getting too lost in their own heads. This all comes down to value. Everyone from the outside thinks that everyone racing cars has sponsors. Do people regularly gravitate towards you for some reason or other? If you dont, it might be worth working with a designer to create this as they work on your proposal. Start by making a list of the businesses youd love to work with. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. Agree 10.48% Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. 1. . Its a great thing to have but it will not help you secure sponsors on its own. These are great places to start. Your almost there! Keep this in mind with everything you do regarding sponsorship. Sponsorship Proposal Template | Proposify [Free Trial] A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. These can include: Ok - so you have a good understanding of what you have to offer. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. The prototype race car is to be evaluated for its potential . The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. 40+ Sponsorship Letter & Sponsorship Proposal Templates In return, the racer gives the organization publicity and extras, such as personal appearances. Do your posts get engagement? Always be thinking of ways to reach new people. 2. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. They must know what they are sponsoring so that they can decide whether to accept your proposal. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Itll be the basis for everything you post on social media, how you write race reports, and more. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Read on for a step-by-step guide to getting sponsored. You have to convince a potential sponsor that YOU are the person who will work for them. Download. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. Pravega is the Sanskrit word for High Speed. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. uC%q.Nbd VMdkydek/ ZU>~r5pf The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement.
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